Qualcomm Inc. has demonstrated what it claims to be the first-ever MediaFLO broadcast over the air to an in-vehicle entertainment system.

The in-vehicle demonstration featured an SUV outfitted with two rear headrest TV screens with VGA resolution. The MediaFLO receiver, integrated in the rear center console, receives live streaming TV broadcasts on the MediaFLO platform at QVGA resolution. The center console controller allows users to launch the electronic channel guide, change channels and access optional features of the MediaFLO System.

"This proof-of-concept demonstration further illustrates the business potential of the MediaFLO platform and the diverse range of inventive mobile broadcast solutions that can be supported," said Neville Meijers, senior VP and general manager of Qualcomm MediaFLO Technologies. "MediaFLO was purpose-built for mobility and speed, making it an ideal platform upon which to build a cost-effective in-vehicle solution that can deployed on a mass-market scale."

Since the MediaFLO platform employs a dedicated mobile broadcast network, it does not require direct line-of-sight, unlike satellite-based TV transmissions, and video quality and signal strength won’t be compromised in crowded metropolitan areas. Moreover, the platform has been designed for mobile reception and can operate efficiently under normal driving conditions on roads and freeways.

The MediaFLO in-vehicle demonstration was conducted at the MediaFLO Technologies booth at last month’s National Associated of Broadcasters show.